Off Topic For Fly Fishing - Understanding the Importance of Trademarks for Outdoor Equipment, Footwear, and Apparel Companies

This is off topic from fly fishing, but I find it interesting for many of us in the fly fishing industry.  Also I wanted to announce this event for a friend; so check it out if it interests you.

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Understanding the Importance of Trademarks for Outdoor Equipment, Footwear, and Apparel Companies

06.22.11
7:30 AM - 9:00 AM Pacific

Davis Wright Tremaine
1300 SW Fifth Avenue
24th Floor
Portland, Oregon

For outdoor equipment, footwear, and apparel companies, your trademarks are often your customers' key identifiers of your products, so protecting those marks becomes vital to your business. Are you recognizing all of your trademarks and taking all the possible steps to protect them? We invite you to join Davis Wright Tremaine partner Cindy Caditz as she discusses how trademarks not only identify your brand and your business, but add value, prevent conflict, and become portable assets: Why use trademark? What is a trademark? How should you go about selecting a mark? What factors should be considered during selection of a mark? What do I have to do to acquire or own the mark? Why should I register a mark? How do I know what to register? Why are some marks better than others? How does a mark accrue value? How does a business increase the value of its marks? Cindy Caditz, a member of DWT's Outdoor, Footwear & Apparel practice, has more than 25 years of experience in trademark law managing the portfolios of and doing enforcement work for a large number of well known brands, including REI, The Coleman Company (outdoor products), K-2 Corporation (skis and snowboards), Ride Snowboards, and Marker Volkl (International) GmbH (ski bindings). Click here to access the event website